Author: Eric Tomala
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Upskilling Customer Support Teams: Training and Development Strategies
Trends may come and go, but customer support is always in style. That’s because the customer experience will always be a key differentiator for businesses. It doesn’t matter how good your product is, how much funding your company has, or how big your market share is — if your customers aren’t happy, your business won’t…
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How Can Social Media Listening Increase Customer Advocacy
Have you ever wondered how social media listening can increase customer advocacy? In a world where online conversations shape brand perceptions, businesses must harness the power of social media listening to turn satisfied customers into devoted brand advocates. Gaining Valuable Insights for Enhanced Customer Advocacy Social media listening is a strategic approach that allows businesses…
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How to Write an Executive Summary for a Marketing Plan
Writing an executive summary for a marketing plan can be challenging. It needs to encapsulate the entire marketing plan in a brief overview. This summary should be compelling and clear. Here’s a guide on how to write an executive summary for a marketing plan. What is an Executive Summary? An executive summary is a concise…
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How Can Time Management Apps Like Toggl and Hours Help You Increase Productivity
Do you know how can time management apps like Toggl and Hours help you increase productivity? Read more in our article.
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Why “Fanatical Prospecting” is a Must-Read [Summary + Review]
Discover why “Fanatical Prospecting” is essential for sales professionals. This summary and review highlight key insights and strategies.
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Use Cases for CRM: Making CRM Work for You
Customer Relationship Management (CRM) systems have become an essential tool for businesses of all sizes, enabling them to manage interactions with current and potential customers efficiently. A CRM system offers a central hub for storing and analyzing customer data, which can be leveraged to improve customer service, streamline processes, and enhance marketing strategies. In this…
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Enhancing Customer Experience with Chatbots: 14 Tips
The customer experience is the most important thing to any business. If you don’t have a good experience, you’re not going to go back to that business. And with social media and review sites, you can easily share your experience with the world. That’s why companies are working harder than ever to use every tool…
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Q4 2024 Sales Practices to Increase Revenue
The end of the year is upon us, and that means it’s time to start thinking about your sales in Q4. How can you boost your sales in the final quarter of the year? This is the best time to get your foot in the door with new prospects and to reconnect with current customers.…
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How to Improve Sales Team Productivity
Every sales team is driven by the same overarching goal — to sell. So why are so many sales teams struggling to meet their numbers on a monthly, quarterly, and yearly basis? It can be tempting to blame the economy or the marketplace, but the truth is that, in many cases, sales teams are struggling…
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Lead Nurturing in a Nutshell: Guide
Lead nurturing is a critical part of any inbound marketing strategy. It’s how you build relationships with potential buyers at every stage of the marketing flywheel and convert them into happy customers. Nurturing your leads can make a big difference in how your business grows. In fact, according to research from MarketingSherpa, 79% of marketing…
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Sales Pipeline Funnel: How to Build It
Discover the sales pipeline funnel – a hybrid model that integrates detailed deal tracking with high-level conversion metrics.
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11 Steps to Build a High-Converting Sales Funnel
Whether you’re a small business or brand, learning how to build a sales funnel from scratch is an essential skill to have. It can help you build brand awareness, increase customer loyalty, and, of course, make more money. In this blog, I’m going to walk you through each step of the sales funnel process so…