Category: Customer Experience

With the SaaS market estimated to be worth over $250.8 billion, a sevenfold increase from 2015, the fight for user attention and loyalty has never been more intense. Many SaaS companies struggle with two critical inflection points: the initial onboarding phase, where value must be proven quickly, and the long-term retention battle, where engagement is…

The customer experience is the most important thing to any business. If you don’t have a good experience, you’re not going to go back to that business. And with social media and review sites, you can easily share your experience with the world. That’s why companies are working harder than ever to use every tool…