Category: Customer Feedback
-
Customer feedback: how to collect it, analyze it, and act on it
Every business claims to be “customer-centric.” But when you peel back the layers, too many decisions still rely on gut instinct, competitor imitation, or executive preference. A product feature gets shipped because leadership believes it’s clever. Pricing changes because a rival did something similar. Marketing campaigns launch because someone liked the creative. The result? Wasted…