Category: Sales

Here are the 12 main mistakes that companies make with lead generation. From not having a plan to not following up on leads, these mistakes can be deadly for your business. 1. You Don’t Understand Your Ideal Customer If you don’t know who you’re marketing to, your lead generation strategy is going to be an…

Discover why “Fanatical Prospecting” is essential for sales professionals. This summary and review highlight key insights and strategies.

Customer Relationship Management (CRM) systems have become an essential tool for businesses of all sizes, enabling them to manage interactions with current and potential customers efficiently. A CRM system offers a central hub for storing and analyzing customer data, which can be leveraged to improve customer service, streamline processes, and enhance marketing strategies. In this…

The end of the year is upon us, and that means it’s time to start thinking about your sales in Q4. How can you boost your sales in the final quarter of the year? This is the best time to get your foot in the door with new prospects and to reconnect with current customers.…

Every sales team is driven by the same overarching goal — to sell. So why are so many sales teams struggling to meet their numbers on a monthly, quarterly, and yearly basis? It can be tempting to blame the economy or the marketplace, but the truth is that, in many cases, sales teams are struggling…

Lead nurturing is a critical part of any inbound marketing strategy. It’s how you build relationships with potential buyers at every stage of the marketing flywheel and convert them into happy customers. Nurturing your leads can make a big difference in how your business grows. In fact, according to research from MarketingSherpa, 79% of marketing…

Discover the sales pipeline funnel – a hybrid model that integrates detailed deal tracking with high-level conversion metrics.

Whether you’re in a management role or a salesperson, you’re probably familiar with the feeling of rejection. It’s a natural reaction when a deal falls through or a client expresses dissatisfaction with your product or service. The key to success in sales is not avoiding objections, but rather, learning how to respond to them. If…

Whether you’re a small business or brand, learning how to build a sales funnel from scratch is an essential skill to have. It can help you build brand awareness, increase customer loyalty, and, of course, make more money. In this blog, I’m going to walk you through each step of the sales funnel process so…