Author: Eric Tomala
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What is Mass Marketing?
Mass marketing remains a cornerstone of strategic advertising, enabling brands to communicate their messages to a vast audience. This approach not only broadens brand awareness but also plays a pivotal role in the promotional campaigns of countless products and services. In this comprehensive exploration, we delve into what mass marketing entails, its advantages, key strategies,…
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How to Fix Your Customer Support Operations?
Your customers are the heart of your business, and taking steps to improve their experience can help you retain them and increase your customer lifetime value. Customer support has a significant impact on the overall customer experience, so you need to make sure your team is offering the best service possible. The best customer support…
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What is Consulting Sales
Sales consulting is a specialized field within the realm of sales and marketing that focuses on providing expert guidance and support to businesses in enhancing their sales strategies, improving sales performance, and achieving sales goals. A sales consultant plays a crucial role in identifying opportunities for growth, developing effective sales techniques, and implementing consultative sales…
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What is a Product Marketing Manager?
What is a Product Marketing Manager? A Product Marketing Manager (PMM) stands at the intersection of product management, marketing strategy, and customer engagement. They play a crucial role in the launch and ongoing promotion of a company’s products. Essentially, PMMs ensure that a product’s value is effectively communicated to the target market. Core Responsibilities for…
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Which of the Following is Needed to Prepare a Sales Budget
A sales budget is an essential tool for businesses to plan and manage their sales activities. Which of the Following is Needed to Prepare a Sales Budget? It outlines the expected sales in units and the corresponding revenue for a specific period, usually a quarter or a year. In this article, we will delve into…
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Best Ecommerce Live Chat Software: How to Choose Livechat
Ecommerce live chat software has become an integral part of the online shopping experience for customers. Live chat, also known as livechat, is a real-time messaging tool that enables businesses to interact with their website visitors. This article will delve into the importance of ecommerce live chat, how to choose the best live chat software…
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Is Data Analytics Hard?
While data analytics offers immense potential for businesses and organizations by providing valuable insights, the complexity of becoming proficient in this field shouldn’t be underestimated. Is Data analytics Hard? Data analytics involves interpreting complex data sets to make informed decisions, a process that requires a specific set of skills and knowledge. What is data analytics?…
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Empathy in Action: The Role of Emotional Intelligence in Effective Customer Support
In customer service, empathy is not about focusing on the problem — it’s about focusing on people’s feelings. Done well, it can help you build a strong emotional connection with your customers and improve overall customer satisfaction. In this post, we’ll explore the concept of empathy in customer service, and we’ll explain why it’s so…
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How to Boost Sales Engagement in Sales Teams?
How can we boost sales engagement in sales teams? It’s a question that many sales leaders find themselves pondering in the pursuit of achieving not just their targets, but in surpassing them. Sales engagement stands as the cornerstone of any thriving sales organization, embodying the vibrant interaction between sales reps and their prospects or customers.…
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What is Sales and Marketing: Similarities and Differences
What is Sales and Marketing? This question often sparks curiosity among professionals looking to deepen their understanding of two critical functions that drive business growth. Isn’t it intriguing to think about how these distinct yet interconnected realms work together to achieve a company’s objectives? In this exploration, we’ll delve into the essence of sales and…
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Worrying About a Task is a Sure Way to Be Sure That it Gets Done
Have you ever pondered the paradoxical question, “Is worrying about a task a sure way to ensure it gets done?” It’s an intriguing query that beckons a deeper exploration into the psychology of productivity and task management. This rhetorical question hints at the nuanced relationship between our anxieties and our abilities to complete tasks, guiding…
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Speech Analytics Call Center: All You Need to Know
Ever wondered how you can transform your call center operations? Speech analytics is the game-changer you’ve been searching for. Read how speech analytics can power up your performance. What is Speech Analytics Software? Speech analytics software is a powerful tool that analyzes voice recordings from call centers to extract valuable insights, improve customer service, and…